How to Drive Traffic With a Powerful Content Cluster Strategy

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Content clusters are a great way to drive traffic. These clusters are essentially pieces of content that are all dealing with a similar main topic. They help improve search rankings and traffic with regards to your SEO. Some examples include things like blog posts on how to keep employees engaged through different forms of communication. … Read more

Top 5 Approaches on How to Handle Your Remote Development Team

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Communication is crucial when you have a business where there is offshore communication as well as remote workers, you won’t want to miss out on vital communication between these two parties. One of the other concerns is language barriers on top of the distance. When you have a miscommunication between to people in a business, … Read more

How to Persuade: The Science Marketers Need to Know

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Jonah Berger’s new book The Catalyst: How to Change Anyone’s Mind delves into the topic of marketing persuasion. He points out that, in chemistry, catalysts don’t produce change through force, but by reducing barriers. Berger calls his framework REDUCE: reactance, endowment, distance, uncertainty and corroborating evidence. Reactance points to how people like to push back … Read more