For marketers, keeping up with all the changes and rules Facebook implements on its platform is often frustrating experience. However, knowing what is allowed and maximizing the opportunity presented by the platform to market your products or services is necessary for successful business. When promoting a product or an event, it is now allowed to include specific call for customers to act on. Text itself cannot take more than 20% of the space, and that rule has not changed.
- In essence you are now allowed to include a “call to action” for promoting that event, book or competition. The old rule of not having anymore than 20% text still applies.
- It seems that simplicity is a consistent theme with ShortStack making asking for a “like” ….simple, fun and colorful.
- What are you trying to promote with your brand on Facebook? What design resonates with you? Is their a call to action you think is more compelling than the others?
“The previous policies that prohibited effective marketing text in the image for brands was always a nonsense. So it’s good to see some commonsense emerge after 12 months!”